This is huge for the Gillette brand as we created the first US Hispanic ad. We hit up a very authentic daughter and father dual. Diana puts her dad onto a new razor after he thought his old razor worked just fine until GilletteLabs with Exfoliating bar came into the picture!

My role for this TVC spot was to create the storyline, find the actors + director and more.

Agency: Vayner

Role: Creative

Creatives: Mauricio Gonzalez, Brandon Valadez, Brent Szklaruk-Salazar,

CD: Eric Witman, Alyssa Leary

CCO: Rob Lenois

Strategy: Phil Levine, Ana Colicchio, Camila Mourino Aoun

Producer: Sam Reinstein

Director: Veronica Von

Production: Landia

Utilizing organic creative and social listening, we brought Gillette closer to culture through our new Next Generation campaign. After pushing the brands social presence to be culturally relevant and further from a traditional image, we began using paid media to support our campaign.

Responsibilities for the account include organic and paid social media creative, activation writing and production, event content capture, copywriting, and various other creative tasks.

Product Photography for Social Media